| Sowing style |
TODAY 19 Oct 2006 |
IMAGINE this: You see a pretty
dress in a boutique but take your time deciding whether
to buy it. When you finally make up your mind, the shop's
closed - but wait, all is not lost. With a click of the
mouse, you manage to make the purchase.
Sounds too convenient to be true? Not for local boutique
Mustard Seed Wardrobe (MSW) at The Heeren, which converted
its website (www.mustardseedwardrobe.com) to a
webshop recently. Owners Denis and Sherene Ng said this
was to take "the company to another level".
The website, which features the label's dresses, previously
only served to field enquires and record overseas orders,
which had to be paid for via PayPal. Naturally, this was
"not very convenient", said Denis, 31. "We've
been around for about nine months and people are getting
to know about our products. Now, come customers who've bought
from our store buy online because they know their sizes."
MSW's clientele ranges from young working adults to mature
women and items are priced between $40 and $100.
Denis' wife Sherene designs the dresses, which are then
manufactured locally. An entrepreneurship graduate, she
stumbled upon fashion design after making her own gowns
for the couple's wedding in 2004. When the dresses turned
out well, "she was encouraged to start her own project",
said Denis. The couple hopes to export their label in future.
For now, the online store is a step towards sowing the seeds
of their business globally. - NEO CHAI CHIN |
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| Mustard Seed Wardrobe |
Where Singapore
magazine Sep 2006 |
| (#04-30/31) Go crazy over dresses that run
the gamut of casual to cocktail. Every item is personalized
with an inspirational Scriptural message card. |
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| A Little Black Dress |
TODAY 9 Aug 2006 |
| Popularized since
the 1920s, the little black dress - a short and simple evening
or cocktail dress has been considered by many women to be
an essential part of a complete wardrobe. It can be dressed
up or down depending on the occasion! Complement it with diamond
jewelries or accessories, a simple black cocktail dress can
transform into an evening dress; or, put a black suit jacket
over it with demure accessories, the same dress can be a very
presentable daytime work wear. Such versatility, it is no
wonder a well-known “rule of fashion” for every woman to own
a simple and elegant little black dress. |
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| Where to find nice and comfortable DRESSES? |
Art Jam magazine Aug 2006 |
Very often when
we are asked such a question, most of us don’t have a clue.
Many ladies would agree that dresses are “hard to find” and
for this reason, we don’t get to wear them as much as we would
want to.
But just when you’re thinking along the same line..., check
out msw at The Heeren! This cozy little boutique located right
in town specialises in dresses for almost any occasion. You’ll
be spoilt for choice at this one-stop shop with dresses ranging
from casual & daily basics to office work wear, and party
conventions to even home & lounge wear! Prices start from
$50 for a day dress, to slightly above $100 for a more sophisticated
evening dress.
They’ve got a website where all their products and prices
are available. And for online shoppers, you’ll be pleased
to know that you can start shopping at msw‘s online store
that is targeted to launch in early August this year. What’s
best is that they’ve got new arrivals every week! But there’s
more to msw, than just a dress boutique...
For every dress purchased, you will receive a different ‘mustard
seed’ - a card with an inspirational Bible verse. According
to the founders of msw, Sherene and Denis, giving out of mustard
seeds is very much like the planting of blessings - a small
gesture this may be, but they hope that these seeds sowed
will grow into a huge blessing for the receiver someday. And
this is how the name Mustard Seed Wardrobe came about. |
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| Dresses that reveal your very own style... |
The Finder magazine May 2006 |
Specialising in
dresses for all occasions, msw launched its flagship store
in December 2005, at The Heeren. Ranging from casual and daily
basics to office work wear, and party conventions to lounge
and home apparel, the msw brand is known for variety, quality,
comfort and style.
With weekly new arrivals in a pack of colours that brings
out the vibrancy in the young and professional woman, msw’s
styles and designs are contemporary, comfortable and easy-to-wear.
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| Good Friday and Easter Sunday |
LIME magazine Apr 2006 |
| Wear your religion
on your back this Holy Weekend with the specially-designed
tee from Mustard Seed Wardrobe. Commemorating Jesus Christ’s
crucifixion on Good Friday in front and celebrating his resurrection
on Easter Sunday at the back, this tee honours the two major
events in the church calendar. All proceeds from the sales
will go directly to World Vision International. Priced at
$24.90 and available at Mustard Seed Wardrobe / The Heeren
Shops. |
